# identity.md

## Organization Overview
- **Company Name:** Simply Framed
- **Mission:** To make custom framing effortless and accessible online for everyone, providing a professional standard with high-quality materials.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2013; frames are assembled in the US.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on quality, craftsmanship, and accessibility, providing a professional standard for custom framing trusted by artists and made for everyone.

## Operations & Structure
- **Business Model and Operational Approach:** Provides custom framing services online, including a Mail-In Service, using high-quality wood gallery frames and assembling all frames in the US.
- **Location(s) and Geographic Presence:** Operations are based in the US, where frames are assembled.
- **Key Partnerships and Affiliations:** Serves a broad clientele including independent artists, design professionals, boutique galleries, and global organizations.